“When you change the way you look at things, the things you look at change.”

— Wayne W. Dyer

About Us

Sterling (925 silver) is made by mixing pure silver with other metals such as copper, allowing the metal to become stronger and more durable. While specializing in procurement, non-profit leadership, and government, we mix varied expertise, methodology from various fields, and best practices to reimagine business in new ways. In today’s world of doing more with less, we are passionate about combining systems, technology, and people to create strong and durable organizations that shine though change.

Our Founder

Krista S. Ferrell is a transformation architect, dream builder, and storyteller who spent the last two decades in the private and public sectors leading purposed change. At the heart of her practice is the ability to build cohesion and connection between ideas, practices, and people. Krista’s background in business, and psychology have been instrumental in creating innovative approaches to growth. A builder by nature, Krista loves to see individual components evolve through a process to become a dynamic system that serves a greater purpose.